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Marketing Manager · Task Exposure Map
Generative AI now drafts performance copy and post-campaign summaries at parity with junior in-house output (Brynjolfsson 2023; Anthropic Economic Index 2025). The work that survives is the work no model can do without your customer-interview corpus, your CFO relationship, and your willingness to defend a number under pressure.
Generative AI demonstrably produces first-draft creative, brief copy, and post-campaign performance summaries at parity-or-better with junior in-house output (Brynjolfsson et al. 2023; Anthropic Economic Index 2025).
Tool deployment in CRM, ad-buying, and attribution is concentrating budget into 2–3 platforms whose AI features are now the differentiator, not the agency relationship.
The marketing function is being asked to defend headcount with measurable revenue contribution rather than activity volume.
Signals quoted verbatim from Career Runway’s career-moves rubric (V11.1). Each references peer-reviewed research, independent benchmarks, or large-N labour-market data — see citations on each move below.
⚠ Placeholder · Sample brief — confidence band shown is a representative midpoint, not an evidence-grounded computation. Take the assessment for a calibrated number.
Verbatim from the career-moves rubric. Each move ships an observable artefact — not self-report.
Move 1 · Defensibility
Why it works · anchored in proprietary customer interviews + competitor primary research; the artefact is the document leadership references when defending positioning under pressure.
Time budget
4h / week
Prerequisites
access to win/loss data, 5+ scheduled customer calls per quarter
Verifiable artefact
PDF teardown shipped to leadership distribution list; CMO countersignature in document footer; quoted in next board deck.
Citation: O*NET 4.A.2.b.3 (Developing Objectives and Strategies)
Move 2 · Role pivot
Why it works · pricing ownership is a board-visible scope expansion that AI does not get invited to participate in.
Time budget
4h / week
Prerequisites
CFO and Head of Product willingness, conjoint or van-Westendorp tooling access
Verifiable artefact
documented pricing study attached to a shipped pricing change, PR/board minutes naming you as owner.
Citation: O*NET 4.A.2.a.4 (Making Decisions and Solving Problems)
Move 3 · Defensibility
Why it works · attribution that finance trusts is a multi-year moat; replacing it costs more than the head of marketing.
Time budget
5h / week
Prerequisites
data warehouse read access, monthly finance partnership
Verifiable artefact
methodology document version-controlled in a shared drive, CFO sign-off captured in email thread, used as basis for next quarterly budget.
Citation: O*NET 4.A.2.a.3 (Analyzing Data or Information)
Sample data, not a real user. The tracking layer in the product follows actual move-completion artefacts and recomputes defensibility from observed signals.
Sarah completed Move 1 — “Ship a quarterly brand-positioning teardown signed by the CMO” — over 6 weeks. Tracking-layer artefact recorded: PDF teardown shipped to leadership distribution list; CMO countersignature in document footer; quoted in next board deck.
Sample numbers. Real movement is computed from your task map + verified move artefacts when you complete an assessment.
This sample is the archetype for a marketing manager. Your specific tooling, environment, and tenure produce a different Task Exposure Map — and a different ordered list of moves. About 10 minutes, free, no card.