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Direct-to-consumer, marketplaces, brick-and-mortar — operational AI reshaping merchandising and CX.
retail / e-commerce exposure
16/100
matches cross-industry baseline
avg AI capability
43%
vs human baseline
retail / e-commerce deployment
2%
avg companies running AI for these tasks
velocity (QoQ)
+0.15pts/Q
deployment growth rate
We track 17 adoption signals and 104 capability evidence items across 17 tasks that define a business analyst’s work. Filtered to Retail & E-commerce, the data shows low exposure for now: deployment in this industry lags the broader market.
Post-Implementation Review
2% of retail / e-commerce companies deploying AI · capability at 47% of human baseline
Solution Evaluation & Recommendation
3% of retail / e-commerce companies deploying AI · capability at 65% of human baseline
Backlog Management & Prioritisation
2% of retail / e-commerce companies deploying AI · capability at 47% of human baseline
Wireframing & Prototyping
2% of retail / e-commerce companies deploying AI · capability at 60% of human baseline
Vendor Assessment & RFP Management
2% of retail / e-commerce companies deploying AI · capability at 55% of human baseline
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