What AI is doing to data analyst work
Data Analyst hiring is high volume but increasingly bifurcated. Roles at companies with mature data stacks now require dbt fluency and semantic layer literacy alongside SQL — pure Excel-and-Tableau profiles are losing ground at mid-market and enterprise employers. Compensation premiums are concentrating in product analytics and growth analytics sub-specialisms, where analysts sit embedded in cross-functional teams and directly influence roadmap and revenue decisions. Finance and operations-facing analyst roles remain stable in volume but face salary compression. AI tools — specifically GitHub Copilot, ChatGPT Code Interpreter, and BigQuery's Duet AI — are compressing the time to produce first-draft SQL and visualisations, raising the bar on what counts as a full deliverable. This is shifting employer expectations: analysts who only produce reports are being deprioritised in favour of those who generate recommendations with commercial framing. Demand for analysts who can design and interpret A/B tests is outpacing supply, particularly in e-commerce and SaaS. Entry-level volume remains strong; mid-level competition is intensifying as laid-off senior ICs accept lower titles.