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Direct-to-consumer, marketplaces, brick-and-mortar — operational AI reshaping merchandising and CX.
retail / e-commerce exposure
13/100
matches cross-industry baseline
avg AI capability
34%
vs human baseline
retail / e-commerce deployment
2%
avg companies running AI for these tasks
velocity (QoQ)
+0.15pts/Q
deployment growth rate
We track 18 adoption signals and 104 capability evidence items across 18 tasks that define a supply chain manager’s work. Filtered to Retail & E-commerce, the data shows low exposure for now: deployment in this industry lags the broader market.
Logistics & Route Optimisation
3% of retail / e-commerce companies deploying AI · capability at 56% of human baseline
Sales & Operations Planning (S&OP)
2% of retail / e-commerce companies deploying AI · capability at 38% of human baseline
ERP & Supply Chain System Management
3% of retail / e-commerce companies deploying AI · capability at 60% of human baseline
Demand Forecasting
2% of retail / e-commerce companies deploying AI · capability at 49% of human baseline
Quality Assurance Coordination
2% of retail / e-commerce companies deploying AI · capability at 33% of human baseline
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