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Evidence-backed analysis of how AI automation affects Video Producers. Scores derived from published research — McKinsey, BLS, Stack Overflow, and industry data.
Automation Risk
Defensive Strength
Estimated Runway
4–6 YearsMarket Context
AI video generation tools including Sora, Runway Gen-3, and Kling AI achieved commercial quality for short-form content by mid-2025, directly threatening commodity stock-footage and simple explainer video production. However, brand storytelling, client relationship management, on-set direction, and narrative craft remain human-dependent. A 2025 Advertising Producers Association survey found 82% of ad agencies still require human producers for brand-critical campaigns. The net effect is bifurcation: commodity video production declining while high-craft and strategic production is stable to growing.
Source: Based on Advertising Producers Association Industry Survey 2025, Bureau of Labor Statistics OOH for Film and Video Editors (updated Sep 2025), LinkedIn Video Production workforce insights Q4 2025, and Runway ML State of AI Video Report 2025.
Task Breakdown — Time Allocation vs. Vulnerability
Highest Exposure Areas
Creative Strategy / Ideation
AI is now a capable first-draft strategist and ideation partner. The defensible part is synthesis of proprietary market context, stakeholder knowledge, and taste. That protection degrades when the context can be codified or when AI gains sufficient domain exposure.
Hands-On Technical Execution
41% of code written in 2025 is AI-generated. The defensible technical work is system architecture, novel problem-solving, and integration of AI tools — not execution of known patterns. Standard technical execution is being absorbed at an accelerating rate.
Customer / Stakeholder Communication
AI agents are now handling routine customer communication autonomously. The protection in this task comes from novel relationship context and trust — which erodes when your client interactions become standardised or when AI gains sufficient context to replicate the pattern.
Strongest Defenses
Creative Strategy / Ideation
AI is now a capable first-draft strategist and ideation partner. The defensible part is synthesis of proprietary market context, stakeholder knowledge, and taste. That protection degrades when the context can be codified or when AI gains sufficient domain exposure.
Hands-On Technical Execution
41% of code written in 2025 is AI-generated. The defensible technical work is system architecture, novel problem-solving, and integration of AI tools — not execution of known patterns. Standard technical execution is being absorbed at an accelerating rate.
Customer / Stakeholder Communication
Live signals
Real-time AI signals affecting this role
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This is the average. What about you?
The average Video Producer scores 42/100 risk. But your specific role, environment, and task allocation could be higher or lower. Get your personalised score in ~4 minutes.
AI agents are now handling routine customer communication autonomously. The protection in this task comes from novel relationship context and trust — which erodes when your client interactions become standardised or when AI gains sufficient context to replicate the pattern.