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Curated, role-mapped credentials worth the time. Career Runway navigates to the provider — it does not rebuild the course. Link a cert you've earned and your AI Market Fit Score moves (up to 15 points across three certs). Linked certs appear in your artifacts record as self-attested evidence.
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Google's practical AI literacy course on Coursera. Not technical — built for knowledge workers in any role who need to use AI tools well, write effective prompts, and apply AI responsibly in everyday work. The right first credential when your job isn't technical but AI is reshaping it anyway.
HubSpot Academy's free certification on applying AI across the marketing workflow — content generation, campaign analysis, lead scoring, and personalisation. Free and fast. The credential that maps directly to the marketing and content tasks AI is already reshaping, with no abstract ML theory.
IBM SkillsBuild's free AI literacy credential — AI concepts, machine learning, natural language processing, and AI ethics. Vendor-neutral and free, which makes it the lowest-friction first credential when you're unsure where to start and want a recognised name on it without a payment decision.
Microsoft's foundational AI certification. Covers machine learning concepts, computer vision, natural language processing, and generative AI on Azure. The most widely recognised entry-level AI credential in enterprise environments — useful precisely because it's the one hiring managers and procurement teams already know.
Salesforce's entry-level AI credential covering AI fundamentals, Einstein, data quality for AI, and ethical/responsible AI in the CRM context. The credential that matters in the revenue-org world — sales, customer success, and operations teams running on Salesforce, where Einstein and Agentforce are the AI surface they actually touch.
Career Runway does not verify cert completion — linking is self-attested. The cert sub-score is capped at 15 points (3 certs × 5) by design: certs are a signal, not the score. The intelligence and the role-framed modules are where the real movement is.